Colorproof was born in 2012 to set a new standard in color care through high-performance ingredient innovation. Each formula was designed exclusively for color-treated hair while being kind to humans and the Earth alike. Collaborating with ingredient manufacturers, industry-leading stylists and chemists, Colorproof emerged as a brand of luxurious, award-winning, clean formulas that have won the hearts of hairdressers and their clients worldwide in our pursuit to keep color vibrant and true. That same collaborative spirit lives strong today in a brand where all voices are encouraged, heard and valued.